Digital Marketing Curriculum (30 Hours)

Module 1: Introduction to Digital Marketing (2 hours)

  • Understanding Digital Marketing
  • Importance and Benefits
  • Traditional Marketing vs. Digital Marketing
  • Key Concepts and Terminologies

Module 2: Website Planning and Creation (3 hours)

  • Understanding Domain and Hosting
  • Planning a Website Structure
  • Basics of HTML, CSS, and JavaScript
  • Content Management Systems (CMS) Overview (WordPress)
  • Website Launch and Maintenance

Module 3: Search Engine Optimization (SEO) (4 hours)

  • Introduction to SEO
  • On-Page SEO Techniques
  • Off-Page SEO Techniques
  • Keyword Research and Analysis
  • SEO Tools and Analytics
  • SEO Best Practices

Module 4: Search Engine Marketing (SEM) (3 hours)

  • Introduction to SEM
  • Google Ads Overview
  • Creating Effective Ad Campaigns
  • Keyword Selection and Bidding
  • Ad Copywriting Techniques
  • SEM Tools and Analytics

Module 5: Social Media Marketing (4 hours)

  • Introduction to Social Media Marketing
  • Major Social Media Platforms Overview
  • Creating and Managing Social Media Campaigns
  • Content Creation and Curation
  • Social Media Advertising
  • Analytics and Reporting

Module 6: Content Marketing (3 hours)

  • Understanding Content Marketing
  • Content Strategy and Planning
  • Types of Content
  • Content Creation and Optimization
  • Content Distribution Channels
  • Measuring Content Performance

Module 7: Email Marketing (3 hours)

  • Introduction to Email Marketing
  • Building an Email List
  • Creating Engaging Email Campaigns
  • Email Design and Copywriting
  • Automation and Segmentation
  • Email Marketing Tools and Analytics

Module 8: Analytics and Reporting (3 hours)

  • Introduction to Web Analytics
  • Google Analytics Overview
  • Setting Up Google Analytics
  • Tracking and Measuring Website Traffic
  • Conversion Tracking
  • Reporting and Analysis

Module 9: Online Reputation Management (2 hours)

  • Importance of Online Reputation
  • Strategies for Managing Online Reputation
  • Monitoring and Responding to Online Reviews
  • Handling Negative Feedback
  • Building a Positive Online Presence

 Capstone Projects (3 hours)

Project 1: Developing a Comprehensive Digital Marketing Plan

    • Create a digital marketing strategy for a hypothetical business
    • Include SEO, SEM, Social Media, and Content Marketing strategies
    • Present the plan with key metrics and expected outcomes

Project 2: Executing a Social Media Campaign

    • Plan and execute a social media campaign for a product or service
    • Use real or simulated social media platforms
    • Analyze the performance and present the results with insights and recommendations